We all remember those old Mesh Snap Back Hat’s worn in the 1970’s by Truck drivers as a cheap alternative to baseball caps. They were handed out and sold at gas stations. Over the years the mesh hat has evolved with different types of mesh, and panels. In 1980’s the hats evolved more into cotton caps and different styles. Skaters and Punks started wearing them in the late 80’s and then they have become a popular since, rising in popularity by celebrity stars like Ashton Kusher started wearing them – as seen below.
The trucker culture started in the 1970’s were truckers were seen as modern Day “cowboys and Outlaws” and the stereotype even persists today.
If you are looking for your business to have that world famous trucker look similar to the “True American Brand” of Von Dutch – that we have seen celebrities wearing – we can help!